May 2010: Newham Borough Rebranding
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Sign 2000 collaborated with Service Graphics to rebadged the London Borough of Newham. The programme of works included a host of exterior and interior signage including main identification Boundary Borough markers at main road entry and exit points, the rebranding of Leisure Centres and the Town Hall plus Community Centres which also included various D.D.A. works. The main Boundary Borough Statement Markers were designed with a twin curved post configuration retaining 3 metre wide fabricated oval partially illuminated sign cases.The inviting vibrant design and message included within the Signage highlights the enormous potential Newham has to offer as a place to |
live and work, it is a thriving area which is undergoing a remarkable transformation, rapidly emerging as a centre of commerce and culture.
Situated just 3 miles from the city, Newham takes in much of London's revitalised docklands, including City Airport, the ExCel international exhibition centre and luxury homes overlooking the Thames.
The borough is at the centre of London's plans for the 2012 Olympic Games. The Games will see an 80,000 seater stadium built in Stratford – which will also be at the heart of a prestigious new development, Stratford City, comprising 4,500 new homes, nearly half a million square metres of office space, hotels, schools and a shopping centre to rival any in the country.
However it's not the shining new buildings and facilities that make the borough a happening place. Over 40 per cent of the 254,000 people living in Newham are under 25 years old and more than 100 languages are spoken locally – from Albanian to Zhuang. All of which makes for an exciting area rich in culture, flavour and atmosphere where local people take great pride in being part of the global village. The borough's youthful vigour and creativity has fused with the traditional East End values of warmth, friendliness, community spirit and good humour to make Newham a welcoming place with unique character.
